The Company: Emilian Roots, Global Vision
Our Origins: A Family History
MARANELLO WINES was born from the vision of the Barbieri family. The family began its journey in the wine sector back in 1950, when Aimo Barbieri, the founder of the first family business, created a company dedicated to the harvesting and pressing of Lambrusco grapes, which characterize winemaking in the Modena and Reggio Emilia area.
In the 1980s, the Barbieri family expanded its activities by acquiring several land properties in Northern and Central Italy.
Between the 1980s and 1990s, the second generation of the Barbieri family joined the business, expanding operations into the wine bottling sector. From this strategic decision, and through the vision of Bruno Barbieri, MARANELLO WINES was founded. Based in the heart of the Emilian “Food Valley,” its core business focuses on the production and marketing of sparkling wines under the Maranello brand and still wines under the Cantina del Duca brand.
Growing up among the family vineyards and cellars allowed our founder to learn the secrets of winemaking, respect for the land, and, above all, the ability to recognize superior quality wine.
This generational know-how is the beating heart of our company: we are not mere traders; we are deep connoisseurs of the raw material.
However, observing the evolution of international markets, we realized that tradition alone was no longer enough. A new approach was needed to meet the demands of modern distribution.
The Evolution: The "SMART BUY" Model
In a wine market increasingly crowded with brands selling “image,” Maranello Wines has made a courageous and counter-intuitive choice: to focus on substance.
Our mission is to offer our commercial partners the best quality-price ratio on the market. How do we achieve this? We have eliminated the superfluous.
No to expensive global advertising campaigns.
No to participation in wine competitions purely for image.
No to structural costs that weigh down the final price of the bottle.
This lean approach allows us not to pass these fixed costs on to our customers. The result is an extremely competitive price, which guarantees our distributors higher operating margins compared to renowned brands, without ever compromising on product quality.
Selection And Certified Quality
For us, quality is not just an adjective; it is a measurable technical requirement. All wines marketed by Maranello Wines come from a selected network of primary partner wineries, chosen for their technological excellence and production capacity.
This model allows us to be flexible and guarantee the highest standards. Every single bottle leaving our warehouses is produced in facilities operating under the strictest international certifications, which are essential for working with Large-Scale Retailers (GDO) and the most demanding foreign markets:
BRC (British Retail Consortium): Global standard for food safety.
IFS (International Food Standard): Guarantee of quality and process compliance.
ISO 9001/14001/45001: Certifications for quality management, environment, and occupational safety.
We do not just sell wine; we guarantee the genuineness, traceability, and food safety of every batch, thanks to rigorous controls carried out by qualified personnel directly at the production plants.
What We do Today
We are the ideal partner for the B2B market. We export the iconic wines of the Italian tradition worldwide (EU and Non-EU): Prosecco, Moscato, Lambrusco, Pinot Grigio, and other typical Italian wines.
Our promise to the client is simple:
Authentic Quality: Genuine wines, controlled and stable over time.
Competitive Price: No markups for marketing or unnecessary structural costs.
Reliability: A punctual and flexible logistics service.
Maranello Wines is the perfect synthesis between the passion of a historic wine family and the dynamism of a modern trading company.
Our Skills & Values
Passion
MARANELLO WINES was born from a passion for the art of winemaking and the desire to offer consumers worldwide wines with an excellent quality-price ratio.
Quality and Elegance
Aware that wine quality remains the priority value, our objectives also include enhancing our wine offering by taking great care of product packaging, selecting the best distribution channels, and seeking reliable and qualified partners with whom to develop reference markets.
Territory
The company was founded in the Emilia Romagna region in Northern Italy, a land famous throughout the world for its culinary delicacies and sparkling wines—lively and sparkling, just like the character of the people who inhabit this region.